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Have ‘lowest prices guarantees’ and ‘we’ll beat any price by a %’ become negative marketing?

Can a retailer simply use cliché marketing schemes anymore to entice customers into thinking that by shopping with them you’ll always be paying the lowest price and if not they will match or beat it? With so much competition and evolving methods for buying goods it stands to reason that price has become a more … Read moreHave ‘lowest prices guarantees’ and ‘we’ll beat any price by a %’ become negative marketing?

Pronto connects businesses across desktop, web and mobile

Australian technology company Pronto Software, has today revealed new services and solutions that empower businesses to make decisions in real-time across web-enabled devices and enterprise software applications.’ Responding to the unabated demand in the mid-market for cloud solutions and business mobility, the new Pronto Connect platform allows Pronto’s core ERP and Business Intelligence software to … Read morePronto connects businesses across desktop, web and mobile

When policies and technology don’t mix

Policies or procedures are seen as an important business methodology to ensure there’s a defined workflow for staff to efficiently manage tasks. The question that businesses might want to ask though is, how the policies will affect their staff, customers and IT systems. For example many businesses have polices around dealing with customer questions or … Read moreWhen policies and technology don’t mix