As retailers we are constantly managing transactions, from purchasing to promotions through to sales and service. The question is are we capturing it efficiently and translating it effectively? There are a number of touch points that make up a holistic approach with each component having its own set of challenges to the business. We’ll look … Read moreData is powerful….but are we in control of it?
There’s no doubt that retailers believe they need to engage better with customers and programs such as loyalty schemes provide a link, but have they been effective at generating goodwill across the customer base while increasing sales or are they just filling up databases? If we were to make the assumption for the purpose of … Read moreThe loyal customer divide…Are we engaging correctly?