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Drawing on data to drive retail and supply chain success: The evolution of Smart Data

The current highly connected state of the retail and supply chain environment is enabling retailers to understand more about their customers than ever before. With the multiplication of touch points for retailers and customers to connect – from social media, catalogues, online sales to bricks and mortar stores – there’s an opportunity for businesses to collect more significant amounts of data on a daily basis.



Drawing on data to drive retail and supply chain success: The evolution of Smart Data White paper