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Noni B has been using the ProntoXi Financial application since 2011. In 2014 specialist investment and advisory firm, Alceon purchased a controlling stake in Noni B Ltd when it had experienced subsequent quarters of declining revenue. The new team focused on making the company profitable again. Luka Softa Chief Financial Officer, Noni B said, “I joined the business shortly after the acquisition and within a short time it was self-evident that the data we needed to enact a business transformation was not as readily available as it should be.”