The true value behind an integrated ERP and eCommerce solution

Imagine trying to fit a BMW engine into an Audi. While it might technically work, you wouldn’t expect either car to deliver the performance and reliability they’re known and engineered for. This same principle applies to your business systems. While it’s possible to use an eCommerce platform separate to your Enterprise Resource Planning (ERP) solution and perhaps even use non-native integrations to connect them, this approach often leads to inefficiencies and unnecessary complexity.

As beneficial as ecommerce websites are on their own, there is so much more that can be achieved when it’s supported by an ERP system. An ERP helps your business manage your day-to-day business operations and have a 360-degree view of key aspects; from financials, sales, marketing to supply chain, asset and facility management. By integrating your eCommerce to an ERP, you have a single source of truth ensuring your information and data such as inventory, pricing and distribution are consistently aligned across both platforms. This streamlines your routine business processes and customer experience while also providing real-time visibility and insights.

A great example of this in action is special (debtor) pricing. With this integration in place, whatever special customer pricing you allocate to a debtor in your ERP will flow through to your eCommerce, which would control which products are visible and pricing for each product on the website only for that specific customer (debtor).

Benefits of an ERP and eCommerce integration solution includes:

 Streamline admin management: Eliminates the need to manually enter online sales data into the ERP system, increasing productivity as your staff can focus on other tasks.

Real-time stock information: Any changes in stock items including product descriptions or pricing, availability, stock levels etc. are automatically updated.

Increased account visibility: You and your customers can view current information and status about their orders, invoices, and account balances.

Integrated customer payments:  With an integrated ERP and eCommerce system, all payments will be synchronised and reflected in a customer’s account quickly providing better transparency.

Synced promotions for revenue maximisation: Harness the Pronto Xi Retail Promotions engine to create simple buy-one-get-one-free offers to specific threshold incentives and highlighting promotions to customers.

Enable future conversation opportunities: View customer purchase history from the ERP system to employ up-sell and cross-sell opportunities or further personalise a customer’s experience.

Create customer engagements: With tight integration to Pronto Xi debtors, allocate special customer pricing from ERP to your eCommerce website or control what products and pricing are visible to selected customers.

Inherited security measures and compliance: When the ERP and eCommerce solutions are built in the same ecosystem, they automatically inherit and share security, compliance and protection features ensuring a robust and secure solution.

The eCommerce solution which is fully streamlined by an ERP

Our solution, Pronto Xi eCommerce is purpose-built for B2B businesses to integrate and work seamlessly with Pronto Xi ERP. This means all your key details remain in Pronto Xi, from pricing to order management and constantly in-sync with your ecommerce platform.

Aligned with Pronto Xi’s business logic it ensures smooth and accurate data synchronisation of products, pricing, inventory levels, and customer information. This includes promotions which currently no other eCommerce solution supports. When a business using Pronto Xi leverages Pronto Xi eCommerce, the promotions engine across both ERP and eCommerce is identical. Therefore, promotions are calculated the same as in your ERP delivering a streamlined experience for you customer and absolute accuracy in performance reports.

Securely cloud hosted you can easily scale your eCommerce platform and business delivering a consistent and coherent customer journey from browsing to purchasing.

Learn more or request a demo here.