The retail environment has seen a multitude of changes over the last decade. From the evolution of e-commerce to social media and mobility, there are now many more variables to consider beyond bricks and mortar. This has led retailers to adopt a new ‘omni-channel’ philosophy that gives customers the ability to interact and transact with a store via any channel – in person, over the phone, or online – and experience the same outcomes and level of service.
Omni-Channel Retailing and its impact on your retail value chain
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